About Us

Perhaps no writer has captured India as accurately as Mark Twain in his book Following the Equator: “This is indeed India! the land of dreams and romance, of fabulous wealth and fabulous poverty, of splendor and rags, of palaces and hovels, of famine and pestilence, of genii and giants and Aladdin lamps, of tigers and elephants, the cobra and the jungle, the country of a hundred nations and a hundred tongues, of a thousand religions and two million gods, cradle of the human race, birthplace of human speech, mother of history, grandmother of legend, great-grandmother of tradition.”

To introduce outsiders to this diverse culture, Spiceflair came into existence in early 2011. The website is a US-based venture that endeavors to educate global citizens about Indian culture, traditions and history; help them make sense of its ironies and present the known and little known aspects.

To the curious and intelligent minds, India can be a huge puzzle with its 1.2 billion population, more than 1,600 languages and 10,000 years of civilization. However, if you scratch beneath the surface, the country is made of simple people, who are tolerant, spiritual, culturally rich, completely different from their countrymen 400 miles away, and always welcoming.

It is a land that every great power in history had set its eyes and those who succeeded became an intrinsic part of its culture. It’s where religions like Buddhism, Jainism, Sikhism and Hinduism originated. It has been the place where religion, art and science coexisted beside each other. The nation had the first university in the world, Takshila, and invested the number system. Many great scientists, thinkers, writers, philosophers and travelers have expressed their love for its beauty and gratitude for its inventions.

The project Spiceflair, thus, strives to cater to every aspect of India including spirituality, wellness, creativity, arts and crafts, culture, cuisine, history, leisure & entertainment and tourism.

Though there are several web sites and forum sites exists that has information and discussions groups about India, Spice Flair takes it to next level in providing high quality articles, blogs, and photos about various aspects of India. Spice Flair’s main goal is to promote the rich culture, tradition, and history of India through quality articles and group discussions moderated by qualified group moderators. Sure there’s Wikipedia that has information related to India. But Spice Flair starts where Wikipedia stops, providing an Indian context to the information and group forums to enhance the member experience.

We do this by getting experts from each field to contribute. For example, practicing Ayurvedic doctors write on the traditional herbs and medicines; yoga practitioners and teachers talk on wellness. We have travel writers, who are brilliant in their niches such as ancient temples, street food and India arts and crafts.

You can also connect with these contributors and other local experts for specific queries by using our forum. The forum, or Spiceflair Groups, is a tool that bridges the gap between someone seeking specific information on the country and the local expert. It is a platform that global citizens can use to connect, share and learn about India.

All you need to do is just register at the website to check the ongoing discussions and share your experiences. The membership is free and open to everyone. The user just needs to follow a code of sharing and cooperation.

If you have any questions, comments, suggestions use the contact form to send us an email.

nandhini About Us
Nandhini